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AI lead-gen for trades

FS-001 · Homepage
Boutique · AI services Est. 2026 · Jersey City

Stop losing jobs to the guy who picked up first.

Leads found. AI answers in 60 seconds, 24/7. Calendar booked.

Book demo → See how it works
Roofing · HVAC · Remodel · Electrical · Landscape

Trusted by Roofers, Remodelers & Electrical contractors across NJ

§ 01 — Services
Currently accepting

3 of 12 spots open Q3 2026 intake · 18 Aug 2026

§ 01 · Services

Two engines.
One outcome: booked.We fill your calendar — and never let a lead go cold.

Two systems, equal weight. One brings the leads in. The other makes sure not a single one goes cold. AI does the heavy lifting — a person owns anything a prospect would notice.

Two halves of one system. One finds homeowners near you who need your work. The other answers every call in 60 seconds and books it — so not a single lead slips away.

01 · Lead generation01 · More jobs

AI that brings the leads to you.We bring ready-to-buy homeowners to you.

We use AI to find, enrich, and reach the right property owners — targeted lists, signal-based timing, and personalized outreach at a scale a person can't match.

Finding leads
Live
Homeowners near you
240/wk
found near you
1-in-6
books a job
Booked on your calendar
Targeted lists & enrichment Signal-based targeting AI outreach, human-approved Booked into your CRM
  • Targeted lists & enrichment
  • Signal-based targeting
  • AI outreach, human-approved
  • Multichannel sequencing
  • Booked into your CRM
02 · Speed-to-lead02 · Never miss a call

An AI agent that answers in under 60 seconds.Every call answered in 60 seconds — even at 2am.

The moment a lead comes in — from us or your own ads — an AI voice and text agent responds in under 60 seconds, qualifies them, and books the meeting on your calendar. 24/7, never off-script.

AI voice agent
Live
Incoming call · answered

“Hey — you’ve reached Scout! I can get you on the schedule. Is Tuesday at 2pm work for you?”

Answered in 1 ring · 24/7
<60s
answered instantly
24/7
always on
New customer · booked Tue 2pm
AI voice + text, under 60s Qualifies every lead Escalates hot leads to you
  • AI voice + text, under 60s
  • Qualifies every lead
  • Books to your calendar
  • Answers 24/7, never misses
  • Escalates hot leads to you
See how it works →
§ 02 · Who we serve

Operators only.

One industry. Specificity is a moat against generic AI agencies.

For · Subcontractors

Pipeline for the trades.

Remodelers, roofers, HVAC, electrical, concrete, landscape design. If you're booked out a month and worried about month three, that's the gap we close.

How · We fit in

Built for owner-operators.

You stay on the tools, on the trucks, on the bids. We run the lead-gen system end-to-end and hand you qualified meetings — not raw lead lists you have to chase.

  • Done-for-you, not done-with-you
  • Direct founder access
  • Monday metrics email
  • Three-month minimum
§ 03 · Why us

An agency runs ads.
We run an AI system.

Same channels everyone has access to — but four layers of AI most agencies never build. It's the difference between busy and booked.

01

We find the words your buyers actually use.

AI reads your reviews & competitors to target ready-to-buy searches — not tire-kickers.

02

Fresh ads & matched pages, at a scale humans can't.

Pages that match the exact search convert 2–3× higher. We build dozens, automatically.

03

We teach Google's AI to chase closed jobs, not clicks.

When a lead becomes a real job, we feed that back so the algorithm optimizes for revenue.

04

Every lead scored & routed in 30 seconds.

Hot leads get our voice agent instantly. Speed-to-lead is the #1 close-rate predictor.

Each closed job teaches the system who to chase next — so your leads get cheaper every month. That loop is the part no one can copy.

See the full stack →

§ 04 · The full stack

The average agency runs ads. We run an AI system.

Four layers most agencies never build — and a loop that makes them compound. Swipe to see each one.

Layer 01 · Research

We find the words your buyers actually use.

Problem-aware 10%
Solution-aware 10%
Ready-to-buy 80% of budget

AI reads your reviews, site & competitors to mine real buyer language — then clusters keywords by intent and builds negative lists that cut wasted spend. The 20 hours of research most agencies skip.

Layer 02 · Creative

Fresh ads & matched pages, at a scale humans can't.

15 headlines
Get quote

matches search

AI spins up dozens of headline & description variants and landing pages that match the exact term someone searched — match-the-search pages convert 2–3× higher.

Layer 03 · Bid signal

We teach Google's AI to chase closed jobs, not clicks.

Click

Lead

Closed job

signal pushed back to Google

When a lead becomes a real job, we push that back to Google & Meta via their APIs — so Smart Bidding optimizes for revenue, not form fills. The setup most agencies never do.

Layer 04 · The moat

Every lead scored & routed in 30 seconds.

score 92
Hot→ instant call + SMS
Warm→ nurture sequence
Cold→ email drip

AI reads each lead, scores quality from enriched data, and routes instantly — hot leads get our voice agent in under 60 seconds. Speed-to-lead is the #1 close-rate predictor.

The flywheel

Each closed job makes the next lead cheaper.

01research 02creative 03bidding 04scoring qualified signal ↑

The qualified-lead signal from Layer 4 feeds back into the bidding AI. Every closed job teaches the system who to chase — so it compounds. That loop is the moat a one-off agency can't copy.

§ 03§ 05 · Process

Ninety days, four stops.

From the first call to a system that runs without you. No magic, no jargon.

Day 0 · Discovery 01

The call.

15 minutes. We talk pipeline, capacity, and what last week actually looked like. No deck.

Wk 1 · Design 02

The blueprint.

We hand you a 6-page system spec: targets, channels, message lanes, reporting.

Wk 3–4 · Deploy 03

The build.

Lists, enrichment, sequencing, the AI qualifier, calendar handoff. Quiet weeks. You stay on the tools.

Wk 5+ · Run 04

The pipeline.

Bookings show up on your calendar. Mondays you get the numbers. We tune the dials.

§ 04§ 06 · FAQ

Common questions.

What does “done-for-you” actually mean?
It means there's no software for you to learn and no team you have to hire. We build the lead-gen system, we operate it, and you get qualified bookings on your calendar. You stay on the tools or in the listings — we stay on the pipeline.
What does it cost?
Engagements sit between $2,000 and $10,000 per month, retainer-based. The number is set during the design phase based on volume, geography, and channels. No setup fee buried in fine print.
Do you do contracts, or month-to-month?
Three months minimum, then month-to-month after. Three months is the floor because nothing meaningful happens in four weeks — and we won't pretend otherwise.
How is this different from a marketing agency?
A marketing agency runs campaigns. We run a system. The output is the same thing every week — qualified meetings on your calendar — and we report it as a number, not as a Powerpoint.

Find. Qualify.
Book.

Currently · 3 spots open · Q3 2026

Fifteen minutes. No deck. Bring a problem.

Book the call → Email us →
Book demo